Hi there! My name is Jia Xie, you can call me Sia.

I studied visual communication design in 2009. Perception and emotion are always the key when I do design work. However, in recent years, I have learned and tried to work beyond visual design. Design thinking made me start to understand that everything in our life is an experience. The money in our pocket, a well-planned exotic trip, etc. That'd say, everything in our life is designable and can be improved. I believe gathering data and getting insights from users can benefit my final design decision and visual communication background allows me to better convert an idea to a product that builds a deep connection with users.  

 

Since 2017, I have put my effort into creating better user experiences. While maintaining focus on business goals I always strive for developing a maximized user-centered experience. I combine user flows, wireframing, prototyping, storytelling, and visual design to transform real problems into engaging solutions. With an open mind, I enjoy learning new skills and experiences and working with people from different backgrounds which can lead to a well-rounded outcome.  

 

Outside of design, as my life goal is to have as much experience as I can, I enjoy checking off cities and exploring nature around the world. In my busy days, I’m obsessed with everyday sunset and always record and collect the moment with my phone camera. What else? I love music, food, and dogs, that’s it!